If you want a leveraged, high-profit business that makes a profound impact, you need to attract highly invested clients.
Offer them a high-ticket premium program that creates amazing value and transformation. You can do this starting now (no matter what level you’re at).
That may seem surprising because most people assume that expanding your reach online means selling high-volume, low-ticket courses. They believe impact is measured by the sheer number of people you reach.
But that perspective can often lead to quantity at the expense of quality.
The kicker is, it’s not even the recipe for a profitable business model! If you go the low-ticket offer route, you’ll likely end up hustling for a lot less money than you think.
What if you serve 1,000 people with an inexpensive online course (priced under a couple hundred dollars)...and only a tiny percentage of those people ever engage with it? And then only 1 percent ever take action and get results?
Across the information marketing industry, the vast majority of people who buy low-ticket products and programs never engage with the training. They just buy it and save it for later…but later almost never comes.
Of the small percentage of people who do participate in the training, most will never take action and fully implement what they learned.
I don’t believe offering cheap information to a lot of people makes a very profound impact.