I feel angry and frustrated when I see crappy business “experts” taking advantage of people. The overall quality of support in our industry is extremely watered down.
This has resulted in the most challenging change I’ve seen - the lack of trust in business experts.
Many jaded entrepreneurs who got burned by bad coaches now feel like they don’t know who to believe.
So, when they meet someone like me, who is genuinely top notch and trustworthy, they still hesitate.
Even though now in my 16th year of business, I’m way better at authentically enrolling clients. Even though I’m massively better at teaching, and my marketing is so much more sophisticated…
It’s harder to close high-ticket sales on 1-1 conversations than it was 10-16 years ago. It’s even harder to get qualified potential clients to have those conversations.
Don’t get me wrong, I love enrolling the right-fit clients into my programs. I just enrolled an awesome woman yesterday, and I’m so excited to support her.
But I also spoke with a woman who just couldn’t say yes despite talking with me for 90 minutes, watching my webinar and having a follow up meeting. She needed what I had to offer and she knew it.
She just couldn’t get over her lack of trust from being misled by her previous coach. She didn’t even trust herself to make the right choice.
So perhaps she just needs more time to get to know me.