1. You can raise your prices at any time, for any reason, whenever you feel like it. You don’t need anyone’s permission. You just need to believe in your value and feel aligned with your prices. You will sell more of a high-ticket offer if you feel better about it (versus selling a lower ticket offer that you don’t feel great about).
2. You should always charge more for anything that includes your 1-1 time, at least twice as much as the investment of your group program. Make your time very exclusive and only available to your most committed clients.
3. Start by offering a high-ticket group program. Don’t start with low-ticket – it’s a myth that you should start low if you’re new to offering online courses. You’ll build a more profitable business and create bigger client successes by enrolling people into a substantial, premium group program. I recommend charging at least $2,000 for a group program and even better, offer one at $5,000 or $10,000.
4. I recommend only making your private time available as the “VIP Level” of your group program, so only clients in your group can access it as an upgrade. That way your private time doesn’t become a competing offer with your group program.
You have incredible value and your time is the MOST limited resource in the world. Be very selective with who you accept as a client. Charge what you’re worth because in doing so, you are making a bigger positive impact for your clients.