After the free e-book, I recommend offering a free webinar. This is a great next step for potential clients to get to know you and see how they like working with you.
A webinar is the most effective way to invite potential clients to sign up for a paid program, service or apply for a consultation.
With a webinar, you have people’s attention, usually for 30-60 minutes. If you’re effective in your delivery, your ideal clients will stay and learn about the value of your solution.
In your webinar, you want to make sure you give away substantial tips that showcase your expertise.
The biggest mistake to avoid when delivering your webinar is sharing really basic, entry level content, hoping viewers will crave more.
When you do this, people won't realize how much more they actually need. And they’re not going to be impressed with the quality of your information.
I once had a client whose first hot top was to drink eight glasses of water a day. Well that's common knowledge!
You won’t position yourself as an expert by sharing rudimentary tips – even if they are important for people to follow. They just don’t belong in your marketing.
In your webinar, you want to share more surprising tips, things that most of your ideal clients don't already know. You want them thinking, “Wow, I could learn so much more from this person.”
At the same time, when you share too much great information, people feel full. They’ll love your training and want to go away and digest it, without feeling the need to invest in more.
So it’s all about balance You need to give enough so people feel they got value and gained trust in your expertise. Yet they're still hungry for more.
And the most important thing is, your audience needs to be AWARE that they need more from you. That’s where your content positioning and offer seeding comes in.