A great next step in your Offer Progression is a 2 or 3-day online workshop for a relatively low price - $97, $197 or $297.
This event is an in-depth experience where you're teaching a specific topic and building more trust and connection with potential clients. You also get to create a transformational experience that inspires clients to believe in their growth potential.
When this happens, they feel more ready to invest in themselves at a high level.
And then you get to create hunger and desire for your premium program – which brings us to step 4 in your Offer Progression.
On day 2 of your event, you’ll make an offer for your premium program, usually something in the $2,000 - $20,000 range. If you’ve done well positioning the offer and creating awareness about the value, a good number of clients will be ready to take this bigger step with you.
Online workshops have been my favorite way to fill premium programs. They’re the most effective at melting resistance and raising excitement about continuing education with you – they work even better than 1-1 enrollment calls and they’re far more leveraged!
Your premium program solves a more significant problem and provides a more comprehensive solution. Plus, it gives clients ongoing support, which they need to get lasting, bigger results.
They need further education. They need coaching. They need accountability. They need the inspiration of a committed group. They need mentoring and valuable feedback.
This is the most fun and important step, because the premium program makes the biggest impact in people’s lives. This is where the profound client success stories come from.