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Enjoy more freedom and fullfillment with your own lucrative online programs
If you don’t ask for what you want, how do you expect to get it?
This is what I ask my girlfriends when they complain about their partners not giving them what they want. They’re hurt because he, “Just should have known!”

One year ago, during this week in August, wildfires erupted in the Santa Cruz coastal mountains where I live. They burned over 86,500 acres and destroyed 1,400 structures and homes.
As the fire got super close to my property, I had to evacuate and was without a normal home for close to a month.
I’ve realized just how much becoming a parent has cured my perfectionism. My going-on-four-year-old daughter is a master of chaos. 

She’ll turn carefully organized toys into a scattered pile in seconds. Everything she eats ends up on her face and clothes, even when she’s wearing a bib. 
Not that long ago, I was struggling with launch burnout in my 7-figure business. It felt like I had to hustle nonstop to keep my marketing campaigns running, so I could keep filling my programs and covering my high overhead costs.
These marketing campaigns used to suck so much time and energy. And my business model was dependent on filling and hosting four live in-person events per year, which came with huge expenses.
Each month in the Irresistible Marketing Club, I lead a live training on an essential topic to grow your lucrative online business.
This month we covered the first part of finding and connecting with influential Joint Venture partners (aka referral partners) to promote your offer. Here’s a sneak peek at a few golden nuggets from our training.
So you dream of having a leveraged multiple 6-figure business while you work part-time and help hundreds more clients…
But the question is…HOW are you going to get there?
If you’re busy working with private clients or in a full-time job, your time and energy are extremely limited. You’re probably feeling overwhelmed just thinking about all the steps needed to build a new business model.

Being an entrepreneur gives you the most freedom - ideally. In reality, many entrepreneurs are overwhelmed with an ever growing “to-do” pile.

While they have the freedom to set their own schedules, they’re actually slaves to their businesses. Can you relate?

If this ever happens to you…even a little…it’s time to shore up your boundaries. For many people this “b” word can sound harsh, like walls that push people away. You may be reluctant to say no or hurt feelings. 
I feel like a Phoenix rising from the ashes...almost literally. My home just barely escaped getting burned down in the Santa Cruz Mountain wildfires that are still being put out. It was spitting distance from the flames but is still standing thanks to our firefighters. 

For over two weeks since I got evacuated, I have been living in a trailer on a friend’s property. I am SO blessed to have this space as it’s one of the few ways I could have found shelter that’s good for my well being. Because of my severe chemical sensitivities, I cannot stay in hotels or most vacation rentals or even friends homes. 

Have you ever wondered, “Am I good looking enough to be visible online?”

Well you’re certainly not alone if you’ve had any doubts or concerns about your image, especially when it comes to sharing photos and videos of yourself with thousands of people you’ve never met before. 

Social media plays a huge role in our culture now, and for those of us who weren’t raised with it, well...we’re still finding our comfort levels in the spotlight. 
“We make this shit up.” This is the most memorable thing I learned from my university professor when getting my sociology degree 20 years ago. 

She was talking about social norms, divisions, rules, labels - the ways we define ourselves and others in society. 

These ideas can vary wildly from person to person because we give them meaning. And that meaning can be changed at any time.

As entrepreneurs, we thrive by solving problems in the world. True leaders are seeing this global pandemic as an opportunity to step up and serve.

I’m seeing more people than EVER engaging online - that’s no surprise because most of us are home and have a lot more time. Yes, people are investing in solutions, and the need for online programs is much higher now.

There are so many ways to add value in a virtual environment, I’ve created this list of 10 high demand areas to start with (in no particular order of importance):

One of the simplest things you can do right now to attract more great clients you love working with is….be specific and clear about what you want. 

It’s kind of like creating a vision board to manifest your desires. Only we’re doing it with words in an Ideal Client Manifester. 

This list sends a strong signal to the universe that you’re open and ready to serve these right-fit clients who need you. Being specific helps you attract people who can benefit most from working with you and who are naturally drawn to your unique style. 

My favorite simple secret to attract more abundance is…
Focusing on what you’re grateful for...even something as ordinary as the comfortable chair you’re sitting in...raises your vibration. When you’re feeling generous and whole, you become a magnet for prosperity in all forms. 
Gratitude and fear cannot live in your mind at the same time. So whenever you’re feeling stressed out about something, you can quickly shift your energy by making a list of everything you’re thankful for. 

I haven’t been in touch for a few months, but I want you to know that I’ve been thinking about you. I’m going to share some vulnerable truths about why I’ve been quiet for awhile. 

This has been the most difficult and crazy year of my life. I’ve been on a decades long healing journey with valleys and peaks, and this recent period is teaching me how to navigate the deepest, most challenging valleys.

I’ve been doing a lot of inner work to process and learn from my stressful experiences. I’m growing stronger and wiser every day. 

With the right people on board, your team can be one of your greatest advantages in business. 
And it’s super important to get mentoring around team hiring, development and management. Mistakes in this area can be incredibly costly. If you’re not careful, the wrong team member may become a giant liability to your business. 
I learned this the hard way in 2012. I hired a friend without having the clarity or screening process to assess if she was the right fit for my team. I assumed she was an expert in customer service (because she said she was) and thought she could help me improve this department as my company skyrocketed beyond 7-figures. 

When the word “freedom” comes to mind, you probably think of spaciousness and choice – an unscheduled time that’s yours to enjoy.
Yes, freedom is having the ability to do what you want, when you want. It’s the ultimate reward of a leveraged business.
What you might not realize, though, is that it takes more structure and scheduling to create more freedom in your life.

You’ve probably seen MANY online summits. And you may have heard about giveaways, similar collaborations based on downloadable gifts instead of audio or video interviews. 

There have certainly been A LOT of these types of events marketed to entrepreneurs over the past decade. Summits have waned significantly over the past several years in the business niche because they were overdone for awhile.

You’ve heard the buzz about launches, you’ve probably seen some, and you’re wondering if you need one to fill your own courses. 

Some people are intimidated by the idea of doing a “big scary” launch - assuming it will be complicated and stressful. 

And some are “over” the hype of launches, rejecting anything that seems too formulaic. 
I’ve been teaching irresistible copywriting and marketing since 2008, and since then I’ve learned a lot about what it means to be “irresistible.”

That root of that word is “resist” so to be irresistible, you have to know why others may resist you or your message. Then tune into what they’re craving, what they want more of...
Can you believe it...2019 is my 12th year in business!

Through mentoring thousands of clients and earning over $8 million growing my own leveraged online business, I’ve reached the mastery level in many areas - sales, marketing, developing systems and teams, program creation, teaching.

This allows me to make a profound impact with maximum profitability and much less effort. I’ve honed the best strategies and systems that...
Have you hit your income ceiling as a 6-figure business owner?

You need a breakthrough - and it’s not going to come from cookie-cutter formulas that you get in most group courses. 

At your current level, you’re working too much for too little profit. Because let’s face it, a low-6-figure business doesn’t pay for much more than your bills....

If you want to be a leader in your field, you must hone your creative edge. The power that fuels innovation, new offers, and captivating marketing content.

Harnessing your creativity requires energy and intention...
Since going through my “quarter life crisis” in my mid-twenties, I’ve discovered a sacred partnership with my body. When I listen to it and honor its needs, life flows with more ease and pleasure. And surprisingly, so does business! ...
On November 30, Emily turned 1! Wow I can’t believe how fast that went. And yet, my sweet girl has developed so much in just a year. It’s really an incredible experience to watch your child grow.
It makes me appreciate all the simple things ...
If you’re like most business owners I know, you want to grow - but you don’t want to burnout!
You want the freedom to travel and spend more time with your family...
You’ve heard about fast-growing entrepreneurs having successful 5-figure and 6-figure launches. People who quickly make $50,000 (or more) filling a program...

Hot copy can make or break your marketing success, but if you really want to see your sales soar, you’ll need to add videos to your web pages. This is because videos communicate on a deeper level, revealing your presence and energy in a way that copy can’t ...
Life has been SO stressful lately! My mom is very sick with end stage liver disease. I’ve been so worried about her, and like the rest of my family, I’m stepping up to help care for her. Add that to being a mom, wife and entrepreneur - and I’m pretty maxed out all the time.

Consistent self care has been ...
Want to increase your income by $5,000 even $50,000 this month? This is totally possible for you – if you have the right strategy! I know because I’ve done it myself and helped my clients do it too. The following 3 strategies are simple and powerfully effective. They may surprise you… Strategy #1 – Create a high-ticket program that attracts …
It boggles my mind how fast Emily is growing! She’s nine months and adorably the size of a baby more than twice her age. She’s crawling, pulling herself up to standing, and getting into all kinds of stuff. She can even walk along the length of the couch while holding onto it – I think she’ll be walking on her … 
About 6 years ago, I discovered the incredible power of adding irresistible videos to my marketing. I started out with simple, homemade videos. I focused on delivering a great message and being authentic while connecting with my viewers. I immediately got an encouraging response from my community. People would comment on my videos and seem really excited about the content …
A good friend recently reminded me about the importance of giving from an overflowing cup. This resonated with me deeply. I have always believed that I need to fill myself up so I can give generously to others while feeling my best.

I really can’t give from a half full or empty cup. It’s too draining and I can’t show up as my best self. ..