Last year I did a launch that had much lower sales results than I am accustomed to. A big part of the campaign was about making your offers so irresistible, they sell like hot cakes. Well, ironically, my offer wasn’t irresistible to that many people.
I felt disappointed AND embarrassed. To be a marketing expert in the spotlight is challenging because I’m held to a high standard. Still, I’m human and perfectly imperfect.
Yes, sometimes elite marketers at my level have campaigns that fizzle. In fact, I have to try new things and make mistakes in order to learn and grow.
Luckily that means I’m constantly evolving.
Still, it hurt my ego. I felt stressed about the financial impact of that underperforming launch, and I felt discouraged about my leadership.
“Why did I make those decisions?” I questioned myself. Of course, hindsight is always clearer. As I processed what had happened, I could see why the launch didn’t produce optimal results.
First, I want you to realize that it’s completely normal to feel like I did when you fall short of your sales goals.
But don’t let yourself get stuck in a downward spiral.
Here are the 3 key steps I took to get myself out of the funk and into a more empowered state.
From this higher vibration I went on to manifest my most successful multi-6-figure virtual launch!