It’s SO critical to set your launch dates and commit to them.
Let me reinforce that. Set your launch dates and commit to them.
If you do that, you WILL launch. Growth WILL happen.
If you fail to set your launch dates, your launch will NOT happen. Timothy Ferris said projects take as long as you give them to complete. So if you never set your launch dates, you don’t have real deadlines. Without any deadlines you have forever to complete your launch preparation.
That means it will probably take you forever!
It also fascinates me how the Universe tests my commitment as soon as I set my launch dates. In 2020, wildfires uprooted me from my home and delayed my launch preparation by one month!
But I still stuck with my dates. Even though we had to crunch, we made it happen.
This year, I literally got COVID right after I set my launch dates. It stopped me for 2 weeks and then majorly slowed me down for 2 more weeks. But the dates didn’t change and I’m still moving forward (feeling much better now).
It’s likely something will happen to distract you and tempt you to push your launch dates. That’s when you dig your heels in and figure out how to make it happen anyway.
You will have to say NO to other projects or opportunities that take your attention away from your launch.
You will need to get help and hire team. Invest in giving yourself support. Be a leader, don’t try to do everything on your own.
The strength of your focus and commitment determine the success of your launch. And by extension, the profitability of your business.