Balancing Business & Motherhood

When the New Year started I couldn’t imagine having the energy or brainpower to go back to work. I had given birth a month earlier and was still completely sleep deprived. The most I could accomplish each day was feeding my baby and myself, while keeping us both relatively clean. The thought of running my business and creating marketing campaigns … Read More

Grow Your List With An Irresistible Lead Magnet

Your email list is the lifeblood of your business. Without it, you won’t be able to fill your programs or sell your services. And the best way to make sure the people who join your list are a also a good fit for your program is to attract them with an Irresistible Lead Magnet. Today, my email list reaches over … Read More

Becoming a Mom: The Duality of Extremes

As I write this I’m sitting on the couch with baby Emily asleep on my lap. She’s tucked her hand into my shirt so she can hold her favorite milky source. I can feel her warm little tummy pressed against mine, expanding with her soft breaths. My heart is so full of love for this precious girl that sometimes I … Read More

It’s the new year!

Happy New Year! We hope you’re having a great start to 2018. What’s your vision for growing your business this year?  It’s time to get started! We’ve been busy planning for the year ahead and getting ready for Vrinda’s return from maternity leave. She’ll be coming back next month and we can’t wait! We hear that baby Emily is a … Read More

5 Headline Mistakes That Cost You Clients

The headline is the “make it or break it” part of any web page. Its job is to get the visitor’s attention right away and inspire them to keep reading. If your headline doesn’t pique curiosity then your potential clients are going to leave your web page without taking action. My experience writing irresistible headlines goes back to my first … Read More

My pending arrival

My daughter Emily was due to be born on November 18 but she’s staying inside my belly a little longer! She must be so comfortable in there. And she’s going to be a big, healthy baby. My bump is so enormous people keep asking me if I’m expecting twins. My midwife estimates she’ll be at least 9 pounds! I’m so … Read More

4 Simple Web Pages to Fill Your Programs

When you’re filling your programs online, your website is an essential element to attract and enroll clients. The problem is, I see so many people making major mistakes with their website – and struggling with low marketing results. The most common mistake is designing the structure of your site like a brochure, with a home page and a menu that … Read More

Preparing for the biggest transition in my life – becoming a mom!

There are so many logistical details to juggle: getting baby stuff ready, planning my maternity leave with my team, taking birth classes, reading books about birthing and mothering, hiring my doula, lining up more help at home, going to doctor appointments, taking care of my body, having my baby shower and maternity photo shoot…so much! And sometimes I just slow … Read More

The #1 Marketing Mistake That Repels Clients

When you’re launching an online marketing campaign to fill your programs, there are several key elements that must be irresistible to get great results. Here’s a peek at what some of them are. You need to… Write your free reports and video scripts in a way that builds desire for your program – without over delivering. Write compelling web pages … Read More

31 Weeks and Way Bigger!

At 31 weeks pregnant now, my belly is getting WAY bigger, as you can see in this photo with my friend, Penelope Jane Smith. When people see me, they often say, “Wow you’re REALLY pregnant…when are you due?” We’re expecting baby Emily to be born on (or around) November 18. Just 2 more months to go! And I’m probably going … Read More